Case Studies
Social NFT Marketplace - User acquisition and onboarding
Context:
An innovative NFT concept focused on social media creators was moving from MVP to launch and needed to acquire target users fast to attract investors and consumer attention, while working within a tight budget and time frame.
Solutions:
Acquisition: Cold email, LinkedIn outreach, social media DMs
Onboarding: Designing a smooth process to engage users
Results:
160+ content creators with over 300 million followers with zero spend
$1 million raised by founder, MVP launched
Crypto payments platform - from MVP to beta launch
Context:
After working together for over a year, the founding team of a crypto-powered payments platform for content creators wanted to take their MVP to its first customers.
Solutions:
Defining positioning in the market: the key audience and the key messaging
Designing the customer acquisition funnel: working with the founders to craft a social media and outbound customer acquisition strategy - social DMs, Twitter ads, viral giveaways
Launch plan: building a launch that felt exclusive for users and provided the data and scale needed to secure funding
Results:
A viral referral campaign driving millions of impressions on Twitter and 10k+ followers on social
Beta launch spots filled
$700k pre-seed round raised
Metaverse fashion platform - pilot user acquisition and launch plan
Context:
A startup mixing metaverse fashion, NFTs and community-voting was ready to test hypotheses around user behaviour with target customers.
Solutions:
Advised on the design of the pilot scheme with a curated group of users
Identified key user personas for pilot
Advised on a strategy to reach key personas and engage with pilot
Results:
A completed pilot with valuable data, testimonials and a framework to design an MVP
OHO Labs
